Digital Marketing --> Search Engine Domination --> PPC/SEM/SMM --> Analytics & Metrics by M&Co -->

Search Engine Optimization (SEO) describes the strategies involved with getting your business to rank higher online. Search engines connect users with relevant businesses, which is why it's crucial to make sure your business is considered relevant with respect to specific words and phrases.

Posting for the sake of posting is not typically considered useful. Social content should be professionally created and should always connect the post to your website, as opposed to linking away from your website.

With some exceptions, posting primarily speaks to your current audience of followers. If you want to increase your follower base and reach new prospects, it's often best to launch a paid ad campaign that works in conjunction with your posting strategy.

Improving your SEO strategy includes creating and sharing content (social posts, videos, and blogs), adding back-links (links from high ranking websites to your website), and proper management of key words on your website and social content. The good news is that most Minieri & Company website hosting plans include advanced SEO management of your website and online assets. 

In most cases, yes. The majority of businesses big or small should have at least a basic paid ad campaign. Paid internet ads dramatically improve online exposure and ca be targeted to the ideal customer of the business. Our digital marketing team offers ongoing paid ad management and guidance on strategy such as deciding between ads on search, ads on social media, or ads on both.

Most of our clients don't want to be bogged down with data-overload which is why they trust us to navigate their metrics. When reviewing metrics regarding the performance of your marketing campaigns, we typically encourage our clients to at least focus on key data points such as bounce rate, website page traffic, and paid ad effectiveness.

These terms are similar in that they refer to paid advertisement management on the Internet. Pay-Per-Click (PPC) refers to ads that are charged once a user clicks on the ad. Search Engine Marketing (SEM) is a term used to describe PPC ads or other types of ads on search engines. Social Media Marketing (SMM) refers to paid ad campaigns on any social platform.